WN C-Level Summit Dubai'25

Онлайн платформа доступна: 8-25 декабря, 2025

About

On December 11, 2025, leaders from across the games industry will gather in Dubai for a day of meaningful conversations, fresh insights, and genuine connection.

The WN C-Level Summit is built for decision-makers who seek more than another conference — it’s a space to exchange ideas, challenge assumptions, and reflect on the future of the industry together.

The program blends data-driven talks, roundtable discussions, and interactive experiences with elements of well-being and personal reflection — all in a relaxed setting.

It’s where the industry’s most experienced voices come together to share, learn, and recharge before stepping into another year of change.

Reflect. Predict. Connect.

Throughout the day, participants will leave their mark on two interactive boards — capturing the collective experience and vision of the summit community.

Major Learning from 2025 — what shaped your leadership this year?
One Big Bet for 2026 — what will define the next?

These collective notes will form the closing reflection of the day — a visual story of lessons learned and bold ideas for the year ahead.

Who's Joining You at WN C-Level Summit Dubai'25

Walter Somol

Director, Epic Games Store Biz Dev
Epic Games

Katia Serbina

Head of Middle East | Sr. Manager, Client Partner
Unity

Arseniy Alikhanov

Industry Head, Gaming
Google

Nikita Sherman

SVP BD Mediterranean
Xsolla

Dhee Matta

VP of Sales and Advertising
Outfit7

Nick Phipps

Product Owner (Growtopia)
Ubisoft

Nick Matsokin

Executive Director
MGVC

Ali Farha

Partner
Behold Ventures

Terry Lee

CEO
Fusebox Games

Julia Lebedeva

COO & Sales Partner
WN Media Group

Alex Siamantas

CEO
Holyday Studios

Pavel Ryaykkonen

CEO & Founder
WN Media Group

Ivan Fedyanin

CEO & Co-Founder
PlayDucky

David I Garcia

Partner x Education Advisor
Epic Games

Andrey Belousov

CEO
Door407

Alexey Shcherbakov

VP of Business Development
G5 Entertainment AB

Gerel Ferrero

Client Partner, Search Ads
Apple

Salah Sivushkov

CBDO
AXLEBOLT

Sergey Neskin

CEO & Co-Founder
Neskin Games

Muna Al Falasi

Director Esports & Games Strategy
Dubai Department of Economy and Tourism

Rafael Shmaryahu

Strategic Partnerships Manager
Google

Inna Gosteva

CBDO
Digital Vortex

Sergey Melts

Business Development Officer
Gaijin Entertainment

Shahrukh Zafar

Project Manager / Producer
Ubisoft

Pieter Van der Pijl

Co-Founder
Triple Dragon Limited

Expected Audience

Over two-thirds of the participants are top-level decision-makers — CEOs, founders, and executives defining company strategies. The rest include senior leaders, industry experts, and advisors contributing practical experience and market perspective.

Attendee Geography: a truly global leadership mix. While hosted in Dubai, the Summit attracts a uniquely international crowd.

Together, they form a cross-cultural network driving innovation in the global games industry.

UTC+4

13:30 - 18:00

Exclusive Google AdMob Event | Apply!

19:00 - 22:00

Xsolla & Futura Xmas Night: Mission Possible | Apply!

Tickets are limited to 100 industry leaders

All applications will go through an individual review, supported by our custom AI tool, to ensure the right fit for the event.

Once approved, our team will personally contact you to confirm participation and outline the available participation options.

WN C-Level Summit Dubai'25 (December 11)

Download program*
*may be updated

UTC+4

10:00 - 11:00

Registration & Welcome Coffee

Arrive, grab coffee, and start informal networking in a relaxed setting!

11:00 - 11:30
Solo Talk

State of Gaming — 2025

Arseniy Alikhanov
Google
11:30 - 13:00

Roundtable Discussions | Apply!

Parallel roundtables bringing together 10–12 executives per table for off-the-record conversations on strategy, growth, and leadership.

Make sure to apply in advance.

11:30 - 13:00
Roundtable Discussion

Mobile Gaming's Future: Embracing Alternative Distribution and Shifting Market Dynamics | Apply!

The discussion will focus on the rising significance of alternative app stores and webshops. The discussion will highlight how these alternative distribution methods are reshaping market dynamics, enabling innovation, and providing developers with more diverse options.

  • What strategic advantages do alternative app stores and webshops provide over Apple and Google ecosystems?

  • How can diversified distribution mitigate risks related to platform fees, policy changes, or market saturation?

  • Which alternative stores are most relevant in key growth regions like emerging markets?

  • How do user acquisition, monetization, and retention strategies differ across these alternative channels?

  • What operational changes or technological investments should gaming companies prioritize to leverage alternative distribution?

Make sure to apply in advance.

LeaderWalter Somol
Epic Games
LeaderNikita Sherman
Xsolla
11:30 - 13:00
Roundtable Discussion

How Residency Shapes Gaming Companies Right Now | Apply!

Residency is no longer just a line in the tax plan — it’s now a strategic force reshaping how gaming companies operate, scale, and win in global markets.

  • Residency as a business lever: How are gaming CEOs and founders using residency choices to enhance company stability, attract investment, and empower global expansion?

  • Europe vs. UAE/Cyprus: Why are leaders pivoting from traditional “offshore” options to European programs, and what impact does this have on business reputation, compliance, and long-term growth?

  • Team mobility and talent strategy: How does residency influence where gaming teams are based, hired, and retained — and what new opportunities exist for digital professionals across borders?

  • From digital nomads to strategic residents: Why are successful gaming executives moving beyond tax benefits to pursue residency as part of their life design and leadership brand?

  • Personal status, family, and company interests: What are the practical implications of residency for founders’ personal lives, families, and risk management strategies?

  • Investor and banking perspectives: How does the choice of residency influence investor confidence, access to finance, and company valuation in today’s competitive landscape?

Make sure to apply in advance.

LeaderAlexey Begun
Discus Holdings
11:30 - 13:00
Roundtable Discussion

Mastermind Session: AI Reality Check: What Works and What Doesn’t | Apply!

13:00 - 15:00

Asian Fusion Seated Lunch with Discussion Themes

A delicious Asian fusion lunch served with ideas; each table comes with a discussion topic, encouraging reflection, dialogue, and connection.

15:00 - 16:00
Interactive Session

WN Talents Closed Presentation | Apply!

An exclusive session unveiling upcoming WN Talents initiatives, key market insights, and data on hiring trends in the global games industry. Invite-only

Make sure to apply in advance.

15:00 - 16:30
Roundtable Discussion

Keeping Clarity in the World of Chaos and Uncertainty | Apply!

Leadership today is a high-performance sport: you operate at the edge, under intense pressure, in an environment defined by rapid change and constant ambiguity. Staying focused, balanced, and resilient is no longer optional — it’s what enables leaders to perform sustainably.

This roundtable brings senior executives together for an open, practical conversation about maintaining clarity and protecting mental bandwidth while navigating stress, complex decisions, and relentless demands.

We’ll discuss:
• Staying focused when everything competes for attention
• Balancing decision-making with emotional and cognitive energy
• Building resilience — personally and across teams

This roundtable discussion will be held in partnership with Welltory — an AI health platform used by 16M+ people to understand stress, energy, and recovery in real time. Welltory connects to your wearables and analyzes 100+ biomarkers to show you exactly what drains you and what restores you, so you can act before burnout hits. Every participant receives a complimentary 1-year Welltory Premium subscription.

Make sure to apply in advance.

15:00 - 16:30
Roundtable Discussion

Hybrid Growth Strategies: Navigating PC, Mobile, and Web in a Shifting Market | Apply!

In a market where budgets are tight and competition is rising, teams are increasingly exploring new growth paths. PC and console studios are facing new challenges as they adapt to a rapidly evolving landscape; mobile teams are moving into web to reduce UA costs; and across platforms, developers are weighing the benefits of partnering with a publisher versus staying independent.

This roundtable will focus on real-world strategies for cross-platform expansion and hybrid growth models - what works, what doesn’t, and how to scale without losing focus.

Make sure to apply in advance.

LeaderInna Gosteva
Digital Vortex
16:30 - 17:00

Closing Remarks Reflection Boards

A brief wrap-up and collective look at the Major Learnings from 2025 and One Big Bets for 2026 shared on the interactive boards.

17:00 - 20:00

Networking & Drinks Leadership Bar

A relaxed evening above the city, with drinks, delicious bites, and conversations continuing into the night. The Leadership Bar features signature cocktails symbolizing different leadership styles: Focus, Risk, Vision, Balance, and Flow.

Sponsored By
OHM
sponsor image
Roundtable Discussion
Sponsored by Xsolla
sponsor image
Roundtable Discussion
Sponsored by Discus Holdings Private Clients
Apply to Join the Summit

If you’re interested in attending, please complete the form below.

Этот сайт защищён с помощью reCAPTCHA, и к нему применяются Политика конфиденциальности и Условия использования Google.

Location

Velvet Social Dubai

Media One Hotel - 43rd Floor Al Falak St - Al Sufouh - Dubai Media City - Dubai - United Arab Emirates

Book your stay at Media One Hotel at a special rate for WN C-Level attendees:
use promo code B2B.

If you'd like to explore branding opportunities, please let us know!

Partners

Attending companies

For Volunteers

Join the WN C-Level Summit Dubai'25 and become a part of WN team

Help the WN Team and get an experience in creating and managing an event and meet game industry decision makers.

Contacts

Got questions? Please let us know!

For any questions including payment issues, please contact us at welcome@wn.media
Pavel Ryaykkonen

CEO & Founder
pavel@wn.media

Julia Lebedeva

COO & Partner
julia@wn.media
Telegram: @Julia_Lebedeva
LinkedIn: Julialebedeva

Elena Sidorova

Sales Director
elena@wn.media
Telegram: @elenassidorova
LinkedIn: Elena Sidorova

Oleg Nesterenko

Program Director
oleg@wn.media