Games generated three-quarters of App Store revenue in 2017
The App Store will be 10 years old in July. By the anniversary date, the App Annie analytical platform has prepared statistics on the financial performance of Apple’s mobile store from 2010 to 2017. According to App Annie, last year 75% of the company’s revenue from mobile came from games.
In 2017, Apple users spent $31.4 billion on iOS games. The most solvent gamers were residents of the Asia-Pacific region — they accounted for $ 21.1 billion in gaming expenses. Spending on games in South and North America amounted to $7.5 billion, Europe, Africa and the Middle East were in last place with $3.3 billion.
Downloads and user spending in the App Store in 2017, App Annie
At the same time, games make up only a third of the total number of programs downloaded from the App Store.
In 2017, 30.2 billion apps were downloaded from the App Store, 9.4 billion of which were games.
App Annie points out that the share of game releases in the App Store is gradually decreasing: last year, titles accounted for 77% of the 4.5 billion new apps in Apple’s store, whereas in 2010, 90% of all apps released in it were games.
Speaking about the global mobile app market as a whole, the App Store is losing to Google Play in terms of app downloads (30% versus 70% in 2017), but it is noticeably ahead in terms of the amount of money that Apple users spend on mobile programs. Last year, 66% of all user spending on mobile in the world was accounted for by users of iOS devices.
In total, from 2010 to 2017, App Store users made 170 billion app downloads and spent $130 billion on them.
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