Results of 2021: Dmitry Kravtsov from devtodev about the main thing for the year

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Dmitry Kravtsov, CEO and founder of devtodev.How did 2021 go for the company?

2021 was a great year for both the industry and devtodev.

Therefore, we want to show off a lot.

Firstly, we continued to grow, which is undoubtedly pleasing. The number of our users has increased by 30%, and the audience coverage has increased by 35%.

Secondly, we have expanded our functionality. This helped us to start working in a new mobile application market for us and get very important positive feedback from our first customers.

If we talk about the functionality in more detail, this year we focused on deeper implementation of Machine Learning tools in our reports, having developed an accurate LTV forecast using ML. We also made working with the platform more flexible with the help of the built-in SQL editor, new types of widgets and tools for sending push notifications.

In addition, we have added new opportunities for teamwork. We now have custom dashboards and the ability to share reports via short links.

And most importantly, we have added revenue analysis about advertising at the user level and subscription analysis. Now we can proudly say that devtodev allows you to collect income data from all sources in one place.

What event or trend of 2021 do you consider central within your niche?One of the main trends in business is automation of all possible routine tasks, including for analysts.

The trend towards using more sophisticated data analytics tools also continues. We are talking about Machine Learning and segmentation.

If we talk about mobile games and apps, then this year there are new rules for targeting and tracking ads. Enough has already been said about them, and they will definitely continue to influence data analysis in the future.

In general, we are seeing a great demand for analytics and more and more companies are becoming (or want to become) data-driven or data-informed. In this regard, there is a shortage of personnel in the market and the demand for qualified analysts at the middle and senior levels is especially growing.

Accordingly, the trend for training these personnel and for online education in general continues. However, it is worth noting that the quality of education does not always meet the requirements of the market.

In user support, we also see a trend towards automation, which is developing in parallel with the personalization of communication. These trends do not contradict each other at all. Automation of routine processes enables the support agent to turn on exactly where it is needed. Companies are trying to turn the service into a competitive advantage, and the “voice” of support becomes part of the brand image.

What will be the stake in the development of the company in 2022?It is worth saying here that by the end of 2021, the devtodev brand allocates the following products into three full-fledged areas: product analytics, outsourcing user support and an educational platform.

In 2022, we will focus on the development of the analytical platform, and the other two areas will be developed under separate brands. We have already talked about Ansvery, and next year wait for news about our educational platform. We will share them with you soon.

If we talk about analytics, devtodev will develop both in the games market and in the application market. Next year we will continue to use ML to predict new metrics, add new options for customizing reports, optimize the work of segments and game reports.

The main objectives will be:

• facilitating data collection through integrations with various platforms (advertising networks, sites for buying traffic, etc.);automation of routine analytics tasks and development of functionality for more convenient teamwork to provide quick access to data and analytical insights, as well as to help companies become more data-driven.
• We are preparing a lot of interesting releases both in terms of new functionality and in terms of new partnerships.

So stay tuned — 2022 promises to be even cooler!