Results of 2021: Dima Morozov from Green Grey about the main thing for the year

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Dima Morozov, founder and CEO of the international holding company Green Grey.

How did 2021 go for the company?

That’s how it happened with the big bang — the universe began to grow out of the void at the speed of light — that’s what happened with Green Grey this year. We appeared publicly in 2021 suddenly for everyone and began to grow dramatically in all directions:

• we have created and are developing our own technology stack: Trading Desk, DMP, advertising grid, solution for working with influencers;we have assembled a large team of cool specialists from game dev, consisting of more than 250 people.
• You already know the names of many of them;opened an office in Russia and settled in Cyprus;
• built and launched internal development.
• We have invested in a number of Russian, European and American teams: Infusion Games, Developers Unknown, NPU Games, Pocket Size Games and Megu Games. Signed projects for publishing. To date, there are more than 20 projects in operation, most of which will be launched in 2022;We have become partners of the MIPT accelerator and Phystech.
• Start”, launching the first track in the game tech direction within its framework;we launched concept art contests at several industry venues, where we received hundreds of worthy works from talented artists;
• we have implemented a number of non-standard solutions in the industry: from the “Mountain Goat” award for the most reckless and creative projects to the launch of our own program about games on TV;
• The American and Russian Forbes write about us, Ivan Urgant speaks about the Mountain Goat award in the Evening Urgant, we actively interact with the media, guided by the openness and transparency of our plans and results.
• What event or trend of 2021 do you consider central within your niche?

Among the general market trends: cryptocurrencies, NFT, metaverses. I will say that Green Grey is “on the wave”, we are already actively working in these areas.

In general, the growth of gaming in all industries is an unambiguous trend. Now everything is gamified — from serious banking products to the fashion industry.

I will also note the growing interest and strengthening of mobile. We have designated this business area as a key one for a reason. In addition to correcting people’s behavioral habits, accelerated by the specifics of the last two years in connection with covid, the world is strategically aimed at simplifying and speeding up life. We saw and caught this trend, added gamification, technology and our own extensive marketing and product experience to it. We are confident that this trend will only grow. We want and are ready to support it through our own and partner mobile products.

What will be the stake in the development of the company in 2022?

In 2022, we will develop the directions launched this year: we will fully launch an advertising grid, show our technologies in action, make a softlonch of our projects and projects of our partner studios, implement publishing of new projects. We already have a big team, but we will continue to grow.

Next year is the time of our first public business results. We will show the market the implementation of our development strategy.