A five-day online event White Nights Summer 2020 has been announced. 10 thousand people are expected

A new large-scale White Nights Summer 2020 conference will be held at the end of July. It will cover five days — from July 20 to July 24. Among the participants: Riot Games, Rovio, Avalanche Studio, Gearbox Software, Miniclip, Netmarble and many others.

The event will be held online on the WN Hub platform. Each of the five days of the conference is a new virtual location, a new city. The conference will “visit” London, Berlin, Shenzhen, San Francisco and St. Petersburg. During each day, the audience of the event will be introduced to the regional market, which owns the city, leading local companies and the community of game developers.

Monday — July 20 — Berlin

Among the central sessions:

• Newzoo — “Game Market in 2020″The company’s speaker will highlight in detail the recently released report on the state of the market.

In particular, the issue of the impact of the pandemic on the revenue and involvement of games will be raised.

• Adjust and Rollic Games — “Click less, do more: the importance of automation”A Berlin marketing company and a Turkish developer will discuss the advantages of using AI in promotion in a dialogue format.

Tuesday — July 21 — San Francisco

Among the performances:

• Riot Games — “Trampling the Path: how to stand out from the crowd”In December last year, the developer of League of Legends launched the publishing label Riot Forge.

The lecture will be conducted by its director Leanne Loombe. She will tell you what the developer should do to be noticed by the publisher.

• Round table on “Sound design in games”In a discussion format, companies such as Microsoft, Avalanche Studio, Gearbox Software and EA Industrial Toys will talk about the difficulties when working on sound.

The conversation will be moderated by a Dolby representative.

Wednesday — July 22 — London

Note the following performances:

• Kwalee — “How to succeed in publishing a hyper-casual game?”British mobile publisher Kwalee on the example of two released games (Rocket Sky!

and OverTake) will tell you how to quickly and efficiently publish hypercausal titles.

• Niantic — “Working with 5G in games”The Pokémon Go developer will share basic information about why they started deploying 5G networks and how this should be taken into account when developing.

Thursday — July 23 — Shenzhen

Among the reports will be:

• Netmarble — «Hypercasual 2.0»A well-known MMORPG publisher started working with indie studios last year.

Now the company and its partners are focused on a new genre, which they call Hypercasual 2.0. Netmarble plans to tell about what it is.

• Multiscription — “Subscription in freeplay games”The Norwegian startup is known by the brand Unleashd.

A representative of the company is going to tell you how to integrate a subscription into shareware games.

Friday — July 24 — Saint Petersburg

In particular , they will perform:

• MyTona — “Work together: the experience of improving the game together with users”The Yakut studio will tell you, using the example of Cooking Diary, how it worked together with the players on improvements and updates.

• Supersonic Studios — “How to pitch a game to a publisher”The CEO of the Israeli publishing house Supersonic Studios, Navad Ashkenazy, will share techniques for pitching a mobile game.

In addition to the lecture part, the participants of the event will be able to show their game at the developers’ exhibition, get acquainted with investors and publishers, and talk to them directly in a video chat format.

There are both free and paid tickets for White Nights Summer 2020. For free, conference guests will only be able to listen to lectures online and visit the exhibition area. For an additional fee, options such as:

• ability to make appointments;
• creating personal chats with other participants;
• the ability to make video calls;
• access to lecture recordings.

The organizers expect that more than 10 thousand people will visit the event online. You can register to participate in the conference at this link.