Clash of Clans earned $727 million in 2019. Her income has grown largely thanks to the battle pass
The past year has been great for Supercell. It not only entered the top 5 highest-grossing mobile publishers, but also increased Clash of Clans revenue by 27%. The game earned $727 million in a year.
In general, in 2019, Clash of Clans became the leader in revenue for Supercell. The game is responsible for 42% of the publisher’s annual revenue. In total, he earned $1.73 billion in 2019.
Clash of Clans showed an annual revenue increase for the first time since 2015. But even in the specified year, the income growth was only 9%. Sensor Tower analysts associate the current changes with the battle pass introduced into the game.
The mechanics appeared in Clash of Clans in April 2019. At the same time, the monthly income of the game increased by 58%, its annual growth was 73%.
The battle pass had a good effect on revenue in the following months. As a result, from April to December 2019, Clash of Clans earned 32% more than in the same period of 2018.
Clash of Clans was released in 2012 only on iOS. The Android version appeared in 2013. The mechanics of battle passes also became popular in 2018. It has once again proved its effectiveness by stopping the decline in revenue from the hit Supercell.
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