Harry Potter: Wizards Unite Revenue exceeded half a million dollars in three days
On June 21, Harry Potter: Wizards Unite was released — a free-to-play novelty from Niantic. In three days, she earned $534 thousand in the App Store and Google Play.
Wizards Unite has already surpassed the income rates of some colleagues in the genre. According to Sensor Tower, literally in the first 24 hours, her earnings in the US and the UK alone amounted to $300,000, while Ghostbusters World earned $375,000 in five months. It can be assumed that over time Wizards Unite will surpass both The Walking Dead: Our World and Jurassic World Alive in revenue.
DataMagic Data
In addition, to date, it has gained 1.7 million downloads on iOS and Android, according to DataMagic. The game instantly rose to first place in the top free apps of the American App Store. In part, such a push became possible thanks to the aggressive feathering of the game.
Nevertheless, the question remains whether the game based on the famous “Potteriana” will eventually approach the metrics of the record holder of the genre – Pokémon GO. Although Wizards Unite predicted success from the very beginning. And it’s not just the worldwide popularity of its IP. It is also important that its authors are responsible for Pokémon GO, the highest-grossing game in the world.
For Niantic studio Harry Potter: Wizards Unite is a significant step from conventional geolocation titles to augmented reality. Although Wizards Unite is essentially a geolocation game, it has virtual locations with a 360-degree view. They can be “accessed” from the real world through magical portals. That is, the game contains significantly more AR elements than Pokémon GO.
Another feature of Wizards Unite is the influence of real weather conditions and time of day on the gameplay. For example, certain creatures appear in real locations only at night or only in rainy weather.
Wizards Unite is currently available in 42 countries, but not in Russia.
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