Zynga earned $212.5 million from mobile games. This is a record figure for the company
Zynga has published a financial report for the 3rd quarter of 2018. It follows from it that the company managed to achieve the best mobile performance in its entire history.
During the quarter, Zynga earned $233.2 million, of which $212.5 million (91% of the total amount) was revenue from mobile games.
This figure has become a record for Zynga. It was achieved thanks to the high dynamics of the Words With Friends franchise, the revenue from which grew by 42% in annual terms. But the most profitable segment of the company remains social casinos, although they show negative dynamics in this quarter — minus 9% of revenue.
At the moment, the total DAU of the company is 22 million. The indicator has grown by 10% since last year.
Zynga also boasts another personal best. The company’s revenue from mobile advertising increased by 45% year—on-year to $65.4 million. Advertising earned 28% of the company’s total profit.
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