Playrix earns more with iOS than EA and Konami
In October, the Homescapes game helped Playrix overtake Electronic Arts and Konami in monthly revenue from the App Store. This became known from the updated list of the most profitable gaming companies in the world according to App Annie.
Let’s go through how the charts as a whole have changed in October compared to September, and at the same time we’ll talk about Playrix.
Top Games by downloads – App Store
The situation in the free iOS chart is traditional. Recall that every month there is a rotation of minimalistic products. So it happened this time.
App Store Download Leaderboard (Games, October 2017)
Flip Master and Football Strike have left the top ten. Dune appeared in their place! and Rolly Vortex. Both are from the French Voodoo. The company has long since removed Ketchapp from the throne of the main one in the market for publishing projects that are built on the same mechanics with a low entry threshold.
We are unlikely to remember the names of her games for a long time.
Into the Dead 2 is another matter. The project is a continuation of the rail shooter (a first–person runner with the ability to shoot at opponents), which has gained 70 million installations. The sequel from the New Zealand PikPok has a plot and good graphics by mobile standards. Already a month after the release only on Google Play, the project has more than 1 million downloads.
From the top, we also see that in terms of worldwide downloads from iOS, three-in-a-row Homescapes is second only to the Honor of Kings blockbuster from Tencent.
Top games by downloads – Google Play
There are no big changes or new names in the top installation chart. Almost all the games that are in it have been on the market for a long time and are very well known. The same Subway Surfers, My Talking Tom and Candy Crush Saga are going to the next billion downloads.
Google Play Download Leaderboard (Games, October 2017)
The main change is the rise in the top to the second place of Homescapes.
Equally high positions of Homescapes in both stores allowed the Playrix project to become the most downloaded mobile game in the world in October, ahead of Subway Surfers, Honor of Kings and Clash Royale.
Chart of leaders in total downloads from the App Store and Google Play (games, October 2017)
How long this will last is unclear. It all depends on how effectively the project attracts organics from the purchased traffic and whether it will be able to recoup a large-scale marketing campaign with sufficient ROI.
Top Games by revenue – App Store
The size and number of payments made in China, Japan and South Korea greatly affect the global cash top. Most of the positions in it are occupied by games whose names are written in hieroglyphs.
App Store Revenue Leaders Chart (Games, October 2017)
Charts cannot be called very interesting to the Russian audience for another reason. Changes are rare here. The top five positions, for example, over the past month remained the same titles.
The most significant change in the top is the return of Clash of Clans, which had two large–scale updates in October: the first with friendly fights, the second in honor of Halloween.
But there is a nuance here.
Despite the fact that there are no Playrix games in the Top 10 in terms of revenue, it enters the Top 10 most profitable mobile companies, bypassing Electronic Arts and Konami.
Chart of leading companies by revenue in the App Store (game publishers, October 2017)
There are two reasons for this. The first is that most of the games from the top belong to two giants – Tencent and NetEase. The second reason is the high position of several projects of Playrix itself (in the second ten).
Top Games by Google Play revenue
The number of games with hieroglyphs in this top is less. Google Play doesn’t work in China. This means that money from Chinese users did not affect this top. It did not become more interesting and brighter from this.
Google Play Revenue Leaders Chart (Games, October 2017)
Projects under the name Lineage continue to earn well in their native market, Japanese battlers from mixi and Sony also generate a very decent cash register.
The main change in the top is due to castling from Playrix. If a month ago the company’s most profitable Android game was Gardenscapes, then this month – Homescapes. In total, the Vologda-based company earns more than Monster Strike developers on all its projects.
That’s how the month turned out. If you have any questions, suggestions, clarifications – write. And it’s better directly – in the comments. Let’s talk about the mobile market.
