myTracker analytics system has learned how to track subscriptions
Major update from myTracker. Free analytics system from Mail.Ru Group can now count subscriptions from mobile apps. Including trial ones.
This was recently reported by a Russian corporation. As also noted in the official press release, the new myTracker functionality allows:
- see the conversion from a trial subscription to a paid one;
- estimate the amount of revenue that the subscription model brings to the product;
- show data about the audience that uses the app by subscription.
Thanks to the innovation, it is now possible to evaluate the income structure, compare what brings more money. And, of course, you can see which audience prefers to pay for IAPs, and which one is ready to spend money on a subscription every month.
New metrics are available within the Report Designer.
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