SuperData: monetization of games through the sale of additional content will grow
Video games will generate more and more money through the sale of additional content, according to the analytical company SuperData.
According to SuperData experts, from 2012 to 2022, revenue from sales of titles will grow by 120% from $5 billion to $11 billion.
Over the same 10 years, the monetization of games through the sale of additional content will increase by 146% from $13 billion to $32 billion. Moreover, $25 billion of this amount will be generated by frituplay games.
Gaming revenue in 2012-2022, SuperData
SuperData notes that the size of the audience in each segment of the gaming business is limited, so publishers are lowering the starting barrier for new consumers and looking for new ways to monetize existing players.
“By switching to the “game as a service” model, publishers of AAA titles can hypothetically abandon the full cost in favor of an ecosystem where players pay for subscription access to basic games, and monetization through purchases of game content. Publishers are willing to sacrifice the full price of the game because they believe that a subscription can increase player retention and spending. In addition, the subscription introduces the gamer to other games from the publisher’s portfolio, which otherwise he would have ignored because of their cost,” comments SuperData.
According to the company, the current unrest due to loot boxes in Electronic Arts games is a temporary disease of the growth of the gaming industry and the search for new ways to develop.
Also on the topic:
- SuperData: GTA V — the most profitable console game in history
- SuperData: Ronaldo will help EA sell more copies of FIFA 18
Source: SuperData
