The premiere of the new trailer for the Christopher Nolan film took place in Fortnite. The game is now — and a platform for promotion
Fortnite is gaining ground in the market as an entertainment event platform. Last night, the game premiered the second trailer for the film “Tenet” from director Christopher Nolan (Christopher Nolan).
For Epic Games, this is the second such large-scale event for the season. A month ago, a virtual concert of rapper Travis Scott took place in Fortnite. Similar things have happened before. For example, last year the game played a clip of “Star Wars: Skywalker. Sunrise“.
Such events are “vin—vin history” for the game and the heroes of the event. The product gets a surge of gaming activity (the performance of the same Scott provided Fortnite peak online), and its partner — a huge advertising platform.
Epic Games seems to have a lot of faith in such events. At the very end of April, she even launched a separate Party Royale mode, where there is no shooting and construction, but a lot of other activities, and there are also screens for premieres similar to yesterday’s.
Along with the seasons and the constant addition of new content, such events become another important tool for Fortnite authors to retain and attract an audience. And here this game has no competitors yet. This is a truly innovative marketing channel, which many market participants are unlikely to be able to use today.
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