Daniel Ahmad: The ARPPU of the Clash of Kings mobile strategy is $100
The official release of Clash of Kings took place in 2014. Despite its advanced age, the game still earns well.
Clash of Kings
Market analyst Daniel Ahmad said this on Twitter.
According to him, the monthly revenue from the IAP of the game, whose audience numbers 230 million people, is $ 17 million. This money comes from 166.3 thousand paying players. The ARPPU of the game is $100.
New data for Clash of Kings in 2019, from Chinese game developer Elex.
Registered Users: 230m
Monthly Bookings: $17m
Paid Users: 166,300
ARPPU: $100 pic.twitter.com/GHqsNLBgT4— Daniel Ahmad (@ZhugeEX) October 24, 2019 App Store and Google Play, then they are noticeably lower than stated.
Скорее всего, речь идет о совокупных показателях продукта, включая китайские Android-сторы, которые западные аналитические решения отслеживать, к сожалению, не могут.
Что касается совокупных продаж и загрузок игры с According to DataMagic, Clash of Kings earned $6.5 million last September. The total audience on the sites available for monitoring is about 90 million people.
The best times of the game are definitely over. According to Ahmad, in November 2016 alone, the game earned $54 million from 466 thousand users. According to DataMagic, the peak for the game was March 2016, when its revenue amounted to $ 37 million (again, excluding Chinese Android platforms).
Dynamics of Clash of Kings sales (DataMagic)
Clash of Kings is a classic mobile PvP strategy in the spirit of Game of War and Vikings.
Its developer and publisher is Elex Wireless, officially registered in Hong Kong.
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