White Nights St. Petersburg 2017: Adjust about updated tools for working with data and users

A report by Leonid Yeletskikh from Adjust. Marketers need new, more advanced tools to work with large amounts of data, segment them in real time, and send personalized messages to users. At the same time, they need to know that user purchases are not fraudulent. Leonid Yeletskikh told about how to achieve these goals.

Leonid Eletskih, Adjust from White Nights Conference

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Analytics: Revenue of Last War: Survival has approached one billion dollars

Last War: Survival is a mobile strategy game set in a zombie apocalypse, developed by the Singaporean company First Fun. The game was released in July 2023. According to the analytics firm Sensor Tower, since its release, Last War: Survival has generated over $900 million