MY.GAMES is preparing to launch the international platform MY.GAMES Store. The share of developers is 70%
Russian MY.GAMES will launch a global distribution platform — MY.GAMES Store. There will be a place for both the company’s own projects and games from third-party developers.
At launch, the platform will offer the following functions:
- Firstly, developers will be able to publish F2P and premium projects for PC.
- Secondly, they will be able to link their games with the Lootdog service and provide players with the opportunity to trade in-game items for real currency.
- Thirdly, another service — DonationAlerts — will allow you to monetize game streams from the site. This will additionally attract the attention of users to them.
Trading in-game items via Lootdog
At the same time, developers will receive a standard share of income — 70%. MY.GAMES Store will take 30% for itself, like Steam and Google Play.
Epic Games Store, recall, takes 12% for itself.
MY.GAMES Store promises players “a wide selection of game projects.” But it is not yet known how extensive his library will be on the opening day.
Nevertheless, the site team is confident that the international launch will be successful. They rely on the achievements of the Russian-language platform Games.Mail.Ru with its 13 million audience. The company distributes games in the markets of Eastern Europe and CIS countries.
For many years the main focus of our gaming platform Games.Mail.ru I was in a Russian-speaking audience. During this time, we have accumulated unique expertise, developed content distribution technologies, integrated a traffic management system and audience monetization. Today, as part of the global development strategy of MY.GAMES, we are ready to take the next step and officially announce plans to enter the international level.
Head of MY.GAMES Store
The launch of the store is scheduled for the fourth quarter of 2019. The platform is currently in the closed beta stage.
Recall that MY.GAMES is a recently launched brand of a Russian company Mail.Ru Group.
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