Animoca Brands bought the authors of the GammaNow app and gained access to 60 million Razer customers
Animoca Brands has acquired the entire promotional package of Gamma. The latter is the author of the GammaNow computing application.
The deal cost Animoca $350 thousand. Gamma’s potential profit from it may amount to $2.5 million if the purchased company reaches its financial targets in three years ($5 million of total income and 5% of net profit). In addition, Animoca can allocate Gamma up to $350 thousand for research, development and customer acquisition.
At the same time, Gamma will not participate in the creation of games for Animoca. Its value is in GammaNow and partnership with Razer.
GammaNowGammaNow
It is a computing engine that uses the PC power of players to create Gamma Points. They can be used to receive in-game rewards in titles such as Fortnite, League of Legends, CS:GO and Eve.
In fact, GammaNow’s work is cryptocurrency mining. And Animoca has already started researching the potential of the engine. She intends to adapt it to the strengthening of AI and machine learning technologies.
Razer Silver TokensRazer
Gamma is also valuable for its partnership with Razer. They have signed a license agreement for the development of Razer SoftMiner cryptocurrency software. With its help, users earn special tokens and can purchase Razer goods and services with them.
Note that the user base of Razer SoftMiner is 60 million people. Most of them are gamers. Thus, Animoca Brands, thanks to the purchase of Gamma and contact with Razer, can significantly increase its gaming audience.
Recall that Animoca Brands is a mobile publisher and developer from Hong Kong. His portfolio includes games such as Crazy Kings and Crazy Defense Heroes. In the past, Animoca not only actively invested in blockchain, but also launched the Chinese version of Cryptokitties.
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