US hardware revenue hits $384 million fueled by sales of Switch 2 | US Monthly Charts

In July, US hardware sales experienced a 21% increase, reaching $384 million, primarily fueled by the Nintendo Switch 2.

This insight, derived from Circana's analysis, highlighted that hardware expenditures this month reached levels unseen since July 2008, when total earnings were $441 million.

The Switch 2 dominated hardware sales for the month and throughout the year, exceeding two million units sold in the United States since its launch on June 5. This iteration has seen unit sales rise 75% above those of its predecessor.

For July's game rankings, four of the top five positions were newcomers. EA Sports captured the leading two slots with EA Sports College Football 26 and EA Sports MVP Bundle 2025, followed by Donkey Kong Bananza in third place.

Matching Mario Kart World's position from its June release, the Switch 2 led Nintendo's specific sales charts. Meanwhile, Tony Hawk's Pro Skater 3 + 4, created by Iron Galaxy and distributed by Activision, placed fourth.

The latest remake in the Tony Hawk series also ranked within the top four bestsellers across console and PC platforms.

In other notable placements, Grounded 2 from Obsidian Entertainment and Eidos-Montréal entered the top 20 at eighth position. Death Stranding 2: On the Beach slid from second to twelfth, while Elden Ring: Nightreign dropped from first to sixteenth.

Overall, expenditure on video game content rose by 4%, amounting to $4.5 billion. Circana reported 7% growth in mobile, reaching $2.3 billion, and a significant 21% rise in non-mobile subscriptions to $0.5 billion, counterbalancing a 9% fall in console spending.

Total consumer expenditure saw a 5% increase, totaling $5.05 billion, compared to $4.1 billion during the identical timeframe the previous year.

With a focus on mobile content, the top five were Monopoly Go, Royal Match, Last War: Survival, Candy Crush Saga, and Whiteout Survival.

Garena's Free Fire advanced seven places to reach sixth, noted for a surge in American revenue since the previous year, according to Sam Aune from Sensor Tower.

Aune characterized July as a "dramatic month" for mobile, citing "a 7% increase in consumer spending relative to July 2024".

Here is Circana's ranking of the top 20 best-selling games from July 6 to August 2, 2025:

*Excludes digital sales for indicated titles

^Excludes digital sales on Nintendo platforms

^^Excludes digital sales on Nintendo and Xbox platforms