The monthly revenue of Clash of Clans after the introduction of the battle pass increased by 72%
The mechanics of battle passes work great not only in shooters. This proves the successful experience of Supercell.
On April 1, a new complex mechanics appeared in Clash of Clans. It’s called Season Challenges. We wrote about it in detail here. In short, this is a traditional “combat pass” adapted for a mobile strategy.
A month later, the analytical company Sensor Tower shared the results of the introduction of mechanics. According to her estimate, in April, Clash of Clans users left $71 million in the game. This is a big figure for the game.
- It is 72% more than the game earned in the 30 days preceding the introduction of the mechanics.
- And it is 85% more than the game earned in April last year.
In addition, April was the third best day of the game at the box office and generally the best day at the box office since 2015.
Also, recall that after the introduction of the battle pass, the weekly revenue of Clash of Clans jumped by 145%.
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