The return on sales of CD Projekt in 2018 was 30%
On March 27, CD Projekt published financial results for the past year, and also shared a number of internal figures, ranging from the number of employees and ending with the distribution of sales of The Witcher 3 across platforms.
Financial results of the year
The net profit of CD Projekt Group of companies in 2018 amounted to about €25.4 million. This is almost two times less than a year earlier. There are two main reasons. The first is a significant reduction in sales despite two new releases (Gwent and Thronebreaker). The second is a 70% increase in development costs.
Returning to sales. In twelve months, they amounted to €85 million. For comparison, a year earlier, in 2017, the company earned €109 million. In addition to not the most successful releases, the reduction in sales of The Witcher 3 added logs to the bonfire.
At the same time, CD Projekt funds are growing, which is not surprising with a 30% return on sales. By the end of 2018, the company had €262 million in its accounts.
Interesting facts
- The company’s market value reached €4.1 billion by March 2019.
- CD Projekt employs 887 people. 698 — in CD Projekt RED (400 over Cyberpunk 2077, 100 over Gwent), and in GOG.com — 189 employees.
- Staff turnover is 13%. On average, the company has been working for 2.5 years.
- The company plans to release another AAA game in addition to Cyberpunk 2077 by 2022.
- The main sales of The Witcher 3: Wild Hunt are on PC and PlayStation 4. Against their background, the share of sales on Xbox One in recent years is insignificant.
- At the same time, the largest number of copies The Witcher 3: Wild Hunt was sold in Europe — 40%.
- CD Projekt has very high expectations from Cyberpunk 2077. In part, they are justified by the number of views of the game trailers on YouTube (the total views of the two videos are 50 million). The company compares them with previews of The Witcher 3 announcements. The latter had much less.
- On GOG.com already 2700 projects. The main peaks of sales are the summer sale, as well as on May 4, when the day of “Star Wars” was celebrated. There were also peaks in November — on Black Friday and Cyber Monday.
- Most of the sales GOG.com It falls on the USA and Germany.
More details can be found in the following three documents:
