Videos related to video games are very popular in TikTok. Over the past year, they have been viewed over 3 trillion times.
This was stated by the head of the TikTok gaming direction Assaf Sagy at the GamesBeat Summit 2023 event. He also shared other statistics:
▪️videos on video games are watched by 500 million TikTok users. This is half of the monthly audience of the site;
▪️75% of users learn about the game for the first time in TikTok;
▪️36% of users who got acquainted with the game in TikTok, then purchase it.