Sensor Tower: gamers spent $2 billion on mobile MOBA in six months. Most of all — on Honor of Kings and Brawl Stars
MOBA is one of the most monetary subcategories of mobile strategies. According to Sensor Tower, for the first half of the year, the total revenue of such titles amounted to $ 2 billion. Among the most successful projects were Honor of Kings, Brawl Stars and Mobile Legends: Bang Bang.
The main thing from the report:
- from January to August, MOBA accounted for 23% of the revenue of all mobile strategies (Sensor Tower did not specify how much in dollars). Only 4X strategies had more, which accounted for 52% of user spending;
Revenue share of different categories and subcategories of games for the period from January to August 2021MOBA games have been downloaded 208 million times in eight months – 21% of total strategy downloads.
- More collected again only 4X-strategies — 34%;
The share of downloads of different categories and subcategories of games for the period from January to August 2021according to analysts, MOBA’s revenue is steadily growing.
- For example, in the second quarter of 2021, the revenues of this subcategory increased by 14% compared to the first quarter. But downloads are falling. Over the same period, they decreased by 10%;
Dynamics of the growth of downloads of subcategories of mobile strategies by quarter For six months (January-July), gamers spent an average of $300 million a month on MOBA games.
- As for downloads, they ranged from 23.1 million to 27.9 million;
Revenue and downloads of MOBA games by monthIn 2021, the main cash markets for MOBA were Asia (84%), Europe (9%) and North America (5%).
- The largest number of downloads came from Asia (52%), Latin America (20%), Europe (20%) and North America (5%);
Revenue and downloads of MOBA games by regionthe most profitable title for the period from January to August was Honor of Kings — during this time he earned over $ 2 billion.
- The top three at the box office also included Brawl Stars ($320 million) and Mobile Legends: Bang Bang (over $200 million);
Top 10 highest-grossing MOBA games from January to August 2021the same games topped the top in downloads.
- However, Mobile Legends: Bang Bang has already become the first here, which has been downloaded more than 50 million times in eight months. In second place is Brawl Stars — it has a little less than 50 million installations. Honor of Kings closes the top three with over 30 million downloads .
Top 10 most downloaded MOBA games from January to August 2021
