Green Grey introduced an AI system for the analysis of influencers. The plans are to bring it to the market
A new technological solution from Green Grey has been announced. The company, which recently announced itself with a series of investments in Russian gaming startups, has taken up analytical solutions. She introduced a service that searches for suitable bloggers using AI.
Service interface
The purpose of the service is to determine the target audience of influencers on an automated basis, and thereby quickly select the best promotion channels.
It works as follows:
- the customer uses filters to specify the desired audience (gender, geo, interests, and so on);
- the customer also indicates the bloggers who are interested in him;
- then, within a couple of days, the service evaluates the prepared list of bloggers according to the criteria of interest and gives an answer as to how suitable they are for the advertising campaign of the desired product.
It takes several days to generate the output, because with each request, AI analyzes the content and audience of each of the influencers.
Already, the service helps the company significantly reduce the time to launch advertising campaigns.
Thanks to the automation of the process, we managed to reduce the time to launch one advertising company by almost a week: on average, launching an advertising company in completely manual mode and with agencies took 2-3 weeks of pure time, now it is 1-2 weeks maximum. Within the framework of our business, this is a huge amount of time that can be usefully spent on other tasks. Now the system works with YouTube, Instagram and TikTok, in the future we also want to connect Twitch.
CMO Green Grey
The new solution has no name yet. And the company is not ready to launch its commercial version yet. So at the moment, the service is only available for Green Grey’s internal projects and projects of its partners.
Green Grey is an international gaming holding specializing in mobile. Now he is actively investing in startups. Earlier this year, the company invested $ 4 million in the shooter studio Developers Unknown and opened a casual studio NPU Games.
