Sensor Tower mobile analytics service invested $45 million

Sensor Tower has raised $45 million through a new strategic partnership. The service became a partner of the private investment firm Riverwood Capital.

This money will allow Sensor Tower to offer new analytics and application marketing services to mobile market players. “We believe that thanks to the new deal, our growth will accelerate, we will implement innovative solutions and develop new comprehensive tools for the ever—changing mobile ecosystem,” the company’s management notes.

The last time the service was invested in 2013. Then the seed round of financing brought her $1 million. As TechCrunch notes, a new major investment in Sensor Tower indicates a growing demand for mobile analytics.

Since the launch, Sensor Tower’s revenues have been increasing. Last year, its revenue became a record high, rising by 65% in annual terms. At the same time, the company’s main competitor, App Annie, is now losing employees.

Also on the topic:

• Sensor Tower: in March, downloads and revenues of mobile games in Europe rose to a record high amid the coronavirusSensor Tower has introduced the SDK analytics tool in mobile games
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