App Annie: in 2019, the mobile market will account for 60% of the gaming industry's revenue
App Annie analytical platform predicts the growth of mobile gaming in 2019. Two-thirds of the revenue of the entire industry will be generated by the mobile market.
App Annie Managing Director Nicolas Beraudo identified two drivers of mobile growth.
1. The success of cross-platform games
Berodo noted the great success of titles presented on several platforms, including mobile.
It’s about Fortnite and PUBG.
The games in 2019 will be less disconnected, the connection between them will become closer. And the mobile market will not just account for most of the industry's revenues — it will itself be the cause of revenue growth.
Managing Director of App Annie
Berodo also stated that due to cross-platform titles and the growing popularity of mobile payments, there will be more opportunities for monetization on the market. According to him, now the fastest growing form of monetization in mobile gaming is subscription.
2. Improving smartphones
The development of technology will also have a positive impact on the mobile segment of the gaming industry.
This includes the continuous improvement of mobile devices themselves, and the development of 5G networks.
According to Berodo, the only barrier to the full-scale development of mobile gaming remains the relatively short battery life in smartphones.
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