How the stock market reacted to E3
We are looking into what happened to the shares of Nintendo, Ubisoft, Sony, Square Enix, Microsoft and Electronic Arts after their presentations at E3.
ELECTRONIC ARTS
The presentation of Electronic Arts took place on June 9. The company decided to act as carefully as possible — there were no truly amazing and original novelties, the presentation left the feeling that EA was primarily trying to please its audience.
The NASDAQ exchange opened two days after the presentation, and the company’s shares showed growth: from $137.87 before the presentation to $140.12.
MICROSOFT
On June 10, Microsoft presented 50 projects, including 15 new products, including a sequel to Devil May Cry, a remake of Battletoads, a new game in the Halo universe and the Cyberpunk 2077 role-playing game developed by CD Projekt RED.
Apparently, not everyone was impressed by the bright one-and-a-half-hour show from the Xbox hosts: after the opening of the NASDAQ, the company’s shares even fell a little: from $101.63 to $ 100.94. However, the drop was insignificant and has already been partially recouped.
UBISOFT
The French company showed its new products on June 11. Not a lot of novelties were presented, although impressive projects were not without them: for example, the continuation of the cult adventure Beyond Good & Evil and Assassin’s Creed in the ancient Greek setting can be noted.
On the morning after the presentation, Ubisoft shares on the EPA exchange showed unstable growth: first they rose from €96.88 ($114) to €98.36 ($115.7), then they fell to the previous level, but now they have gone up again and reached €98.84 ($116).
SQUARE ENIX
Square Enix held a half-hour presentation on June 11, at which there was almost nothing interesting: the expected set of JRPG games and a demonstration of the previously announced Shadow of the Tomb Raider and Just Cause 4.
On the morning after the conference, Square Enix shares fell from ¥5290 ($48) to ¥4945 ($45) and remained at this level.
SONY
On the evening of June 11, Sony also presented its projects. The company focused on demonstrating the gameplay of PS-exclusives The Last of Us 2, Ghost of Tsushima and Death Standing, and also showed the trailer for the Resident Evil 2 remaster.
The company’s shares on the Tokyo Stock Exchange rose slightly after the presentation, from ¥5509 ($50) to ¥5572 ($51), but now they have already fallen to the previous level.
NINTENDO
The presentation of Nintendo took place on June 12 and left a double impression. On the one hand, the company has shown that it adheres to a clear strategy with a big bet on multiplayer games. On the other hand, the number of significant announcements was minimal: it can only be noted that the fighting game Super Smash Bros. Ultimate, the role-playing Fire Emblem Three Houses and the fact that the company has officially confirmed the release of the Fortnite version for Switch.
On the day of the presentation, Nintendo shares on the Tokyo Stock Exchange were worth ¥41,710 ($380). When the exchange opened the next day, they went down sharply, dropped to the level of ¥37,570 ($343) and have not yet returned to the previous level.
Also on the topic:
- Bloomberg: the fall in Nintendo shares caused panic among investorsVivendi sells stake in Ubisoft for €2 billion.
- Why did this happen?A source:
Google, Variety
