An official introduction to the conference, outlining the agenda and key highlights for attendees.

The mobile market is shrinking. Steam looks like salvation — but is it? Let’s unpack the shift, the risks, and the reality.
The panel discussion is designed for founders, producers, marketers, and investors navigating mobile stagnation.

Key Talking Points:
- Why the sudden shift from mobile to PC?
- Is the Steam rush a bubble or the beginning of a new cycle?
- Which product, marketing, and budget strategies actually work on Steam?
- How do team structures and production pipelines need to change?
- What’s really being lost - and gained - in the shift?

Are you leaving money on the table by keeping your mobile game exclusively on smaller screens? Join us to understand why a well-executed PC port can unlock the ultimate “alternative” store for your popular mobile game, using the succesful launch of My Singing Monsters on Steam as a case study.
We’ll cover key aspects like market access, revenue diversification, and long-term store management, demonstrating how a smart porting strategy can significantly boost your game’s lifespan and profitability, just as it did for Big Blue Bubble’s My Singing Monsters.

This session would equip attendees with actionable insights on where capital is flowing, what risks are emerging, and which business models are best positioned for success in the current market.

Explore unique challenges and opportunities for video games professionals in Asia vs. Worldwide — in this candid, 30+ years experience-driven session.

Rewarded traffic can deliver high-quality users — if done right. In this session, Çağlar Eger from Exmox will share proven strategies for scaling rewarded UA campaigns without sacrificing ROAS or user experience. Learn how leading studios leverage reward mechanics to drive long-term engagement, reduce CPIs, and build sustainable growth across platforms.

You’ll walk away with practical frameworks for:

• Identifying the right channels and partners for rewarded UA
• Avoiding common pitfalls in incentive-based campaigns
• Measuring and optimizing for long-term value over short-term installs
• A must-attend for UA managers, growth leads, and monetization strategists looking to diversify their acquisition playbook.

As AI increasingly automates entry-level tasks and roles, many organizations are rethinking their need for junior specialists. This discussion will explore the long-term consequences of this shift: If companies no longer hire or train juniors, how will the industry cultivate the next generation of middle and senior experts? We’ll examine the risks to talent development, potential gaps in expertise, and what strategies businesses and educators might adopt to ensure a sustainable pipeline of skilled professionals in an AI-driven future.

Separate fact from fiction as experts discuss the real opportunities and challenges of blockchain and Web3 in gaming.

Join the Raffle sponsored by OHM to win these prizes:

• PlayStation 5 Pro;
• NINTENDO Switch OLED;
• XBOX X;
• Meta Quest 3.

To enter the Raffle, please leave your business card at the registration!

Boarding: 20:40–21:00

Where: Kabataş Pier

Leaving at 21:00, sailing until midnight! Don’t be late!

VIP & Premium only.

We’ll enjoy an evening of great food, drinks, and networking — all with the iconic views of Istanbul around us, because some ideas are better shared on deck, not on slides.

It’s a nod to our very first White Nights Conference back in 2012 — when we kicked things off with a boat party full of ambition, creativity, and big dreams