An official introduction to the conference, outlining the agenda and key highlights for attendees.

The mobile market is shrinking. Steam looks like salvation — but is it? Let’s unpack the shift, the risks, and the reality.
The panel discussion is designed for founders, producers, marketers, and investors navigating mobile stagnation.

Key Talking Points:
- Why the sudden shift from mobile to PC?
- Is the Steam rush a bubble or the beginning of a new cycle?
- Which product, marketing, and budget strategies actually work on Steam?
- How do team structures and production pipelines need to change?
- What’s really being lost - and gained - in the shift?

Creatives remain the backbone of performance marketing — yet creating winning assets has never been more complex. In this panel, we’ll get into the evolving landscape of creative production, where the pressure to deliver fast, cheap, and effective ads collides with limited testing bandwidth and rising competition.

With top concepts cloned within hours, outsourcing becoming increasingly template-driven, and AI disrupting traditional pipelines, how do leading teams stay ahead? We'll explore which models (internal, external, AI-assisted, or hybrid) actually deliver results today — and how to scale creative production without sacrificing quality or ROI.

Key questions for discussion:

• How to generate original ideas that aren’t instantly copied
• When outsourcing helps — and when it hurts
• Playables and precision: is external help worth the risk?
• The real role of AI in creative pipelines — today vs tomorrow
• Scaling production with limited testing capacity
• KPIs and success metrics: what should creative teams be measured on?

Gain insider tips on crafting compelling pitches and securing investment from leading gaming VCs.

Going Fractional: Serving multiple masters. Explore the real-world opportunities, challenges, and common pitfalls of fractional work—from flexibility and high impact to alignment issues and role clarity—in this candid, 30+ years experience-driven session.

Rewarded traffic can deliver high-quality users — if done right. In this session, Çağlar Eger from Exmox will share proven strategies for scaling rewarded UA campaigns without sacrificing ROAS or user experience. Learn how leading studios leverage reward mechanics to drive long-term engagement, reduce CPIs, and build sustainable growth across platforms.

You’ll walk away with practical frameworks for:

• Identifying the right channels and partners for rewarded UA
• Avoiding common pitfalls in incentive-based campaigns
• Measuring and optimizing for long-term value over short-term installs
• A must-attend for UA managers, growth leads, and monetization strategists looking to diversify their acquisition playbook.

As AI increasingly automates entry-level tasks and roles, many organizations are rethinking their need for junior specialists. This discussion will explore the long-term consequences of this shift: If companies no longer hire or train juniors, how will the industry cultivate the next generation of middle and senior experts? We’ll examine the risks to talent development, potential gaps in expertise, and what strategies businesses and educators might adopt to ensure a sustainable pipeline of skilled professionals in an AI-driven future.

Separate fact from fiction as experts discuss the real opportunities and challenges of blockchain and Web3 in gaming.